Profit Simulator
For e-commerce sellers
Model product costs, pricing strategies, and marketing investments to understand exactly what drives your bottom line. Adjust variables in real time and see how they affect revenue, profit, and margin — before you spend a dollar on inventory.
Sample output
Profit
$4,820
128 projected orders
Profit Margin
32.4%
After ad spend
Revenue
$14,875
$63.72 unit price
What this tool calculates
Six dimensions of profitability analysis in one interactive dashboard.
Revenue projection
Model how pricing changes impact your top-line revenue across different demand scenarios. See the curve before you set the price.
Margin analysis
Understand your gross and net margins after factoring in product cost, shipping, marketplace fees, and ad spend.
Price sensitivity
Test price points from -30% to +30% and see how order volume and profitability respond — find the sweet spot instantly.
Break-even intelligence
Know exactly what unit price you need to cover all costs. No more guessing whether a product will make or lose money.
Ad spend impact
See how your marketing budget affects the bottom line. Adjust spend and watch profit recalculate in real time.
Visual comparison
Compare revenue vs profit curves side by side. The interactive chart makes tradeoffs between volume and margin instantly clear.
How to use the profit simulator
Three inputs, one slider, instant results. No setup, no account, no learning curve.
Enter your product economics
Start with your product cost, selling price, and monthly ad spend. These are the three variables that drive your profit.
Adjust the price slider
Slide from -30% discounts to +30% premiums. Orders, revenue, and profit all update in real time as you move it.
Read the chart and cards
The dual-line chart shows your revenue vs profit curve. Result cards give you exact numbers for the current scenario.
Market Variables
Profit
Profit margin
Revenue
$31
$42
Profit
Margin
Revenue
$31
$42
The four levers you control
Every variable in the simulator maps to a real business decision. Here's what each one means.
Product cost
Your per-unit cost including manufacturing, shipping, and platform fees
Selling price
The retail price you charge customers per unit
Ad spend
Monthly marketing budget allocated to this product
Price adjustment
A slider from -30% to +30% to simulate discounting or premium pricing
Who this tool is for
Built for anyone who sells products online and needs to understand profitability before scaling.
E-commerce sellers
Shopify, Amazon, and marketplace merchants evaluating product viability before investing in inventory.
DTC brand owners
Direct-to-consumer brands modeling pricing strategies across product lines and marketing channels.
Product managers
Teams deciding on launch pricing, discount strategies, and profitability targets for new SKUs.
Ready to model your profit?
Set your product cost, selling price, and ad spend. Drag the price slider. Watch the numbers update.